on Tuesday released Muse Image, a new artificial intelligence model for creating images as the company seeks to attract creators and advertisers to its offerings.
The AI technology, which was initially given the codename Mango, is the second major release from Meta Superintelligence Labs, which is led by Alexandr Wang. Wang was in charge of the April release of the Muse Spark large language model, which took over from the company's previous Llama family of models. Muse Image will be accessible to users for free through the Meta AI website and app, WhatsApp direct messages, and Instagram Stories. Power users and creators must sign up for one of Meta’s new monthly subscription plans that debuted in May to create many AI-generated images and access certain features.
The company stated that if users reach their free limit, they can either purchase a Meta One subscription or wait until their limit is reset. As part of Meta's AI-powered Advantage Plus service, which enables brands to develop ad creative for their marketing campaigns and automate specific tasks, Muse Image will also power advertiser-specific image generation tools.
Meta claimed that as part of the launch of Muse Image, it has collaborated with advertisers and businesses. In a blog post for businesses, the company stated, "Muse Image brings native reasoning to the creative process to adjust elements, swap styles, and create variations based on the advertiser's creative, resulting in high-quality, on-brand ad variations with fewer iterations." "Advertisers and agencies can anticipate seeing image variants powered by Muse Image in the coming weeks."
The new image-generation model and efforts to monetize it show how Meta is trying to expand from its core business of online advertising and generate new revenue sources tied to its hefty spending on AI-related infrastructure.
OpenAI
and Alphabet
got a head start over Meta in offering similar image-generation models, with Google’s Nano Banana becoming a hit with consumers when it was released last fall.
Meta also revealed internal benchmark tests showing Muse Image trailing OpenAI’s latest GPT Image 2 model but beating the Nano Banana 2 model in tasks like editing both single and multiple images.
The social media giant has previously used third-party AI models like Midjourney and Black Forest Labs to power various image and video generation features within its Meta AI app and site. The company said it plans to use its new AI model to reduce reliance on similar third-party technologies.
Meta also plans to release an AI video generation model dubbed Muse Video at a later date, adding in a technical blog that it “offers competitive performance in prompt adherence, visual fidelity, and temporal consistency.”
Muse Image will be available on Facebook and Messenger as well as more areas within the Instagram and WhatsApp services later in the year.
Thanks for the update
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